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--Kathy Grater
--Jim Stramler
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--Jo Malone
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Selling the Logline with Max Adams
Every pitch begins with a logline. Whether you are querying asking for a read, at a convention talking to new lead and production prospect, or in a full one hour pitch meeting. Every pitch starts with the logline.
Join screenwriter and author Max Adams in the Selling With Loglines webinar to learn what works, what doesn't, why your current logline may be hurting your story's prospects more than helping, the three primary types of loglines, and what five elements must be in every logline to
get your script -- and you -- through the Hollywood door.
Max Adams (https://seemaxrun.com) is an author and award winning screenwriter. Winner of a Nicholl Fellowship in Screenwriting from the Academy of Motion Pictures, Arts
and Sciences, and America's Best and Austin Film Festival screenwriting awards, Max has written for Columbia Pictures, Sony Pictures, Tri-Star Pictures, Hollywood
Pictures, Touchstone Pictures, Walt Disney Studios, Universal Pictures and others.
Max is a former volunteer AFI Alumni reader and WGAw online mentor, has appeared as a
speaker at AMPAS, USC, and Film Arts Foundation, is an Adjunct Assistant Professor at University of Utah, is the author of The New Screenwriter's Survival Guide, is the founder of two international online screenwriting workshops, and has the dubious distinction of having been dubbed "Red Hot Adams" by Daily Variety for selling three pitches over a holiday
weekend -- which made her agents cry. [In a good way!]
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Max Adams's Website: https://theafw.com/
- The five core building blocks of a logline that must be included to impart concept to industry professionals
- The three logline concept models
- Why metaphor is not your logline's friend
- Why adjectives are not your logline's friend
- Language that supports tone & concept
- Burying the lead -- don't!
- Bringing genre home
- Mental real estate & how to use it
- And more
- An understanding of the core elements every industry professional being pitched must get in a logline in order to consider and/or champion a story and concept -- and the knowledge needed to put those pieces together for the fast pitch, the long pitch, and the query pitch when reaching out to and pitching industry professionals.
“Max shared from her professional experience generously and beneficially. Some points she made will increase the chance that my screenplays will be read. Thank you, Ben, for hosting another sweet presentation.”
-- Davida Lippman
“Great presentation! Very practical and helpful information.”
-- Leah Baxter
“Very good presentation. It would be great if we could get the slides, specifically, the one with the different formats for loglines in which the additional details are plugged in.”
-- Bob DeCarli
“Straight-forward information, expertly presented. The more I write, the more I understand how critical the logline is to the entire project. If you don't have a precise logline, you don't have a story. Thanks, Max, for great tips that will save future pitches as well as months of writing.”
-- Paul Knauer
