The ultimate goal at Bollaro Vineyards is to reestablish their name and get profits flowing again, but improving their bottom line seems near impossible. Despite their ability to churn out a great bottle, their once profitable winery has been met with steadily declining sales and a lack of responsibility. Why? Because of demented ownership, a lack of synergy, clashing personalities and the surprise emergence of a deep-rooted, bitter rival. We follow this twisted family throughout the years as they try combating these forces.
The pilot is replete with melodramatic flair as various stories begin evolving. The arrival of Alex seems to have caught everyone off guard, making one wonder if she was a blessing in disguise or a complication that will incapacitate Bollaro even further. After her introduction, a shocking revelation between Nathan and Mike reveals the lengths Nathan will go to be noticed as he laces an unknown amount of wine with LSD. The hectic day draws to an end with Mike's rival committing an act of sabotage against Bollaro Vineyards. All this during the first day of harvest on a year that must go well, or the winery will fold.
The story-line will continue developing with increasingly theatrical, dark-humored undertones. Think Arrested Development meets Transparent. The first season revolves around the post-harvest activities at Bollaro Vineyards: winemaking, marketing, distribution, restorations, et cetera. But all this occurs as a neighboring winery is unexpectedly sold to Mike Bollaro's bitter rival, which initiates a constant, small-scale war between the two. His archenemy launches slander campaigns, sabotage missions and anything else to assert his dominance. This relentless 'turf war' brings the team together as the season progresses. By the finale, we see how strong and close-knit the Bollaro clique has become in order to combat the neighboring force trying to bring them down, but outside of that, their interpersonal and business relationships continue spiraling out of control.